From Transactional to Transformational: How to Build Successful Brand Communities
Next Thursday, May 11, CIPIO.ai will kick off its monthly Community Building Webinar series with a valuable starting point for brands. Carrie Melissa Jones will join us to focus on not just building brand communities, but building those that move past transactional goals to a transformation for the business.
A brand community is far more than a group of people who buy from you. In fact, brand communities that are focused on simply moving more product sales typically fall short of any real measure of success.
The difference between success and failure in building brand community lies in the realistic function it serves. Is your community transaction-based or focused on empowering and embracing the community itself?
Join CIPIO.ai and community building expert Carrie Melissa Jones as we explore How to Build Successful Brand Communities by shifting from transactional to transformational approaches.
Jones is an award-winning author and community builder whose research around online communities has informed top-tier brands like Airbnb, Google, Microsoft and two presidential campaigns. She co-authored the book Building Brand Communities. In this webinar, Jones will help you see the difference between building a successful brand community and just making a customer segment list to sell to.
In this webinar, you’ll learn:
The importance of brand communities in today’s market
To understand who belongs in your community versus who may not
To design a shared purpose to galvanize your customers into loyal fans
To strike the balance between community and commerce
CIPIO.ai’s webinar series is designed to make efficient use of your time. We plan for the presentation to last approximately 20 minutes with 10 minutes left for Q&A. We will extend the time for those who can stay and the webinar will be recorded for registrants to review on demand.
The webinar will be hosted by Jason Falls, CIPIO.ai’s EVP of Marketing.