The Ultimate Glossary of Community Commerce Terms & Definitions

Community Commerce

3 MIN READ
The Ultimate Glossary of Community Commerce Terms & Definitions

Want to know what Community Commerce jargon means? Here is an exhaustive resource for all Community Commerce terms and definitions.

To learn more about Community Commerce, check out our blog, "Community Commerce: What is it?"

Ad Spend

Ad spend is money you invest into PPC, programmatic, or non-digital ads to acquire new customers.

 

Affiliate

An affiliate is anyone who accepts an open invite from your brand to promote your brand.

 

Affiliate Marketing

Affiliate marketing leverages an open network of people who refer new prospects to a brand.

 

Affinity Brands (Complementary Brands)

Affinity brands are those brands that complement your brand and share an identical audience. If they love your affinity brand, they will most likely love you, too.

 

Authentic Content/Media

Authentic content/media is any message, post, or media/content that is trustworthy and resonates with likeminded people.

 

Brand Advocate

A brand advocate is a brand community member who promotes your brand.

 

Brand Affinity

Brand affinity is genuine enthusiasm for your brand. It is foundational to building a brand community.

 

Brand Ambassador

A brand ambassador is a super fan you've invited to join an exclusive, highly-committed group of brand promoters.

 

Brand Community

A Brand Community is a group of people that have a relationship with or affinity to a brand. These people include customers, employees, social followers, partners, complementary brand customers/followers, and more.

 

Brand Community Graph (BCG)

A Brand Community Graph (BCG) is a marketing tool invented by CIPIO.ai that reveals members of a brand community in an interactive visual so that brands can activate members of their community to promote them authentically.

 

Celebrity

A celebrity is well-known by millions of fans but does not typically maintain a personal connection with those fans. These can be actors, musicians, athletes, or macro/mega influencers.

 

Celebrity Marketing

Celebrity marketing is a strategy that recruits celebrities through talent managers to endorse your brand.

 

Cindex Report

A Cindex Report is a detailed analysis created by CIPIO.ai that shows you how real, relevant, and reachable an influencer is.

 

Cindex Score

A Cindex Score tells you how authentic and trustworthy an influencer is. These scores range from 100 to 350 and measure their online credibility.

 

Community Commerce

Community Commerce is a strategy that brings people together around shared values and goals for genuine connection, relevant content, and a more fun and trusted buying experience.

 

Community Commerce Automation

Community Commerce Automation is any solution that uncovers brand communities and activates those communities to grow a brand organically.

 

Community Influencer

A Community Influencer is anyone with authentic social media influence and a willingness to promote a brand only when it adds value to members of their community.

 

Community Influencer Marketing (CIM)

Community Influencer Marketing (CIM) equips influential voices within a brand's community to become brand community leaders.

 

Complementary Brands (Affinity Brands)

Complementary brands are those brands that complement your brand and share an identical audience. If they love your complementary brand, they will most likely love you, too.

 

Creator

A creator is someone who leverages their artistic abilities to connect with others online. They have content creation tools, and they know how to use them.

 

Creator Economy

The creator economy is a growing network of digital creators who use their content to attract engaged audiences.

 

Creator Partners

Creator partners are digital creators who've agreed to partner with a brand to promote their products, causes, or both.

 

Cross-channel Attribution (Multi-touch Attribution)

Cross-channel Attribution, or Multi-touch Attribution, understands and credits every touchpoint (connection between brand and customer) that led a person to trust the brand enough to buy.

 

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the total cost of converting new customers.

 

Customer Lifetime Value (CLV)

CLV is the total monetary value associated with a customer from their first to final purchase.

 

Decentralized Finance (DeFi)

Decentralized Finance is any transaction using currencies and payment types that bypass middleman organizations (banks, government agencies, etc.) for more efficient buying, selling, and transfers.

 

eCommerce

eCommerce is online buying.

 

Frictionless Shopping

Frictionless shopping is eCommerce that goes above and beyond to streamline the online buying experience.

 

Image Search (Visual Search)

Image search uses image (motion or static) content to find other images that are identical or similar.

 

Influencer

An influencer is a social media power user who leverages their popularity to guide consumers, raise awareness, or establish trends.

 

Metaverse

The metaverse is a virtual world that builds, feeds, or enhances virtual communities, NFTs, DeFi, and virtual/augmented realities.

 

Micro Influencer

A micro influencer is a digital creator with between 1,000 and 500,000 followers on their primary social media channel.

 

Multi-touch Attribution (Cross-channel Attribution)

Multi-Touch Attribution, or Cross-Channel Attribution, understands and credits every touchpoint (connection between brand and customer) that led a person to trust the brand enough to buy.

 

Nano Influencer

A nano influencer is a micro influencer who has 10,000 followers or less on their primary social media channel.

 

Non-fungible Tokens (NFTs)

An NFT is any virtual object that holds exclusive value and maintains its authenticity through blockchain technology.

 

Owned Media

Owned media is any media you created that you did not pay to promote (website, social media profile, online directory listing, etc.).

 

Paid Media

Paid media refers to any content you paid to promote. This is usually referred to as paid or traditional advertising.

 

Shoppable Post

A shoppable post is a social media post that enables easy checkout through link clicks and swipes.

 

Social Commerce

Social commerce is online buying powered by virtual connectivity (social media), shoppable content, and frictionless eCommerce.

 

Social Proof

Social proof is the volume of a brand's positive word-of-mouth.

 

User-generated Content (UGC)

User-generated content (UGC) is content about a brand that comes from someone outside that brand.

 

Visual Search (Image Search)

Visual search uses image (motion or static) content to find other images that are identical or similar.

 

Word-of-Mouth Marketing (WOMM)

Word-of-mouth marketing (WOMM) is a chain reaction of consumers recommending brands and products.

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